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How AI Can Help Your SME Stay Competitive in a Rapidly Evolving Market

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The world has been turned on its head lately, and small and medium-sized enterprises (SMEs) are feeling the pressure to keep up. The COVID-19 pandemic has caused SMEs to struggle as lockdowns and restrictions have caused significant revenue losses, and many businesses have been forced to shut their doors for extended periods. 

It’s time for SMEs to take action and embrace emerging technologies like Artificial Intelligence to keep themselves ahead of the game. While some businesses are still in the low-to-moderate level of technological maturity, implementing AI can bring about crucial changes in productivity, efficiency, and cost savings. So, buckle up, and let’s take a closer look at how AI can help SMEs stay competitive in these challenging times.

Introduction of AI to SMEs

AI is becoming more accessible to startups and small businesses. This is happening through the democratisation of technology that makes AI more available to the general public. European startups are leading this trend, with one in twelve offering AI-based products or services. Intelligent process automation is now possible across various use cases, making it easier for more businesses to embrace the technology. 

In addition, a new movement called the no-code movement is making AI more accessible to people who don’t have programming skills. This development is allowing people to experiment with AI and turn their ideas into reality. With more affordable machine learning solutions now available, the focus is on using these tools creatively. The question is how to safely integrate AI into businesses and make the most of this technology.

How SMEs Can Leverage AI to Stay Competitive

SMEs can benefit greatly from AI in many areas of their business. Here are some of the benefits that AI can bring to SMEs.

  1. Customer targeting and engagement – AI can help businesses target the right customers and provide a more personalised experience through chatbots and customer service automation.
  2. Sales support and coaching – AI tools can analyse sales calls and coach salespeople to improve their performance and better understand customer needs.
  3. Predictive analytics – AI can use predictive models to forecast sales trends and inform inventory management, allowing businesses to optimise their operations and reduce waste.
  4. Fraud detection and prevention – AI-powered fraud detection software can help businesses prevent financial losses by identifying suspicious transactions and flagging potential fraud.
  5. Supply chain optimization – AI can help businesses optimise their supply chain through real-time tracking and analysis, enabling more efficient logistics and reduced costs.
  6. Human resources management – AI can help streamline HR processes, such as resume screening and candidate matching, allowing businesses to find the best talent faster and more efficiently.
  7. Competitive intelligence – AI-powered competitive analysis tools can track competitors’ activities and provide insights into market trends and customer behaviour, allowing businesses to stay ahead of the competition.

What to look for when choosing an AI solution

Ease of Use and Implementation

Small business owners and their teams need a user-friendly AI tool that doesn’t require extensive onboarding and training. The AI tool’s ease of use should be a top priority when selecting one to ensure that the team can quickly adapt to the tool.

Scalability

Select an AI tool that can grow with your business. As your business expands, so does the amount of data that you need to process. Ensure that the AI tool you choose can scale to accommodate your data growth without affecting its performance.

High-Quality Support

Consider the AIaaS (Artificial Intelligence as a Service) provider’s support system that will help you onboard the tool and provide assistance throughout the entire journey. Ensure that the provider has a responsive and reliable support team to address any issues that arise.

Features and Capabilities

Select an AI tool that can perform the specific actions that you need, whether it’s natural language processing, image classification, or other features. The tool should have ample capabilities to enhance your business processes, save time, and increase efficiency.

Accuracy and Predictive Capabilities

Choose an AI tool that can provide accurate and reliable predictions. Some solutions may offer better prediction accuracy than others. It’s essential to consider the AI tool’s training data and labelling accuracy to ensure that you’re getting the most accurate predictions.

Speed of Development

AI is an evolving technology, and it’s essential to select an AI tool that’s up to date with the latest industry developments. The AI tool should update in line with industry advances and feature new updates to improve the accuracy and predictive capabilities of the tool.

The latest popularity of ChatGPT

ChatGPT is an AI conversational agent that mimics human-like conversations. It has a broad range of applications, including customer service, sales, and marketing. With ChatGPT, small businesses can automate customer service operations, saving time and resources while offering excellent customer support.

Moreover, ChatGPT can also assist small businesses in generating leads and increasing sales. For example, e-commerce businesses can use ChatGPT to engage customers and offer personalised product recommendations, resulting in increased customer satisfaction and a sales boost.

However, it’s crucial to remember that successfully implementing ChatGPT requires expertise and careful planning. Without the right approach, chatbots can become a source of frustration for customers and negatively affect the customer experience.

Final thought

The importance of AI for SMEs cannot be overstated. By leveraging AI, SMEs can stay competitive in today’s rapidly evolving market and achieve business success. However, it’s essential to remember that successful implementation of AI requires the right expertise.

SMEs should invest in skilled data scientists and AI experts who can help them implement AI tools effectively. These experts can help SMEs select the right AI tools, manage data sets, develop AI models, and integrate AI into their business operations. With the right expertise on hand, SMEs can fully realise the benefits of AI and avoid costly mistakes.

In the words of Andrew Ng, “Just as electricity transformed almost everything 100 years ago, today I have a hard time thinking of an industry that I don’t think AI will transform in the next several years.” As AI continues to transform the business world, SMEs cannot afford to fall behind. By investing in AI and having the right expertise on hand, SMEs can take advantage of this transformation and stay ahead of the competition.

Remember, AI is not just for large corporations. With affordable solutions available and the right expertise, SMEs of all sizes can leverage AI to achieve their business goals. Don’t wait – start exploring the possibilities of AI for your SME today!

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Opinion

How AI is Impacting Software Development Industry

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In my tenure of nearly a decade in the software development field, I’ve seen small and medium business owners confront numerous challenging situations. The biggest challenge is competing with big companies while working with fewer people and less tech. This is where AI, or Artificial Intelligence, comes in.

In my own work, I’ve seen how AI can help small businesses do better. It can help us work faster, more easily, and save money. This article is about my experience with AI in software development. I’ll share how AI is changing the software field and how small businesses can use AI to improve their work.

Faster Work with AI

In my work as a developer, I’ve found AI tools can really speed things up. For instance, there was this one project where the deadline was tight. Using AI, we automated routine tasks like making code snippets and running tests. This freed up our time to focus on more important things. We finished faster than expected. I learned that small businesses can use AI to keep pace with big companies.

But, it’s not all smooth sailing. AI has its flaws. It’s like the time when I used an AI tool to generate code for a complex project. It ended up with errors and didn’t quite fit the project’s needs. So, I learned that while AI is helpful, we must always check the quality of the code it produces. Even though AI helps us work faster, we still need experienced developers to go over the AI-made code and make it better. I’ve found that this teamwork approach with AI makes sure the code is done right and keeps our standards high.

Making Reviews Easier with AI

AI is not just for coding. It also helps with reviewing work, but people don’t talk about this much. I remember using an AI tool called Reviewpad in one of my projects. It was pretty smart. It looked at past work to decide who should review new work, so the same person wasn’t always loaded with tasks. This made the review process faster. We could quickly finish reviewing, add the new code to the main project, and keep things moving.

By using tools like Reviewpad, small businesses can work better together. This is just another example of how AI is changing the way we work in software development.

Filling in Skill Gaps with AI

In traditional software work, developers handle most tasks like fixing bugs. But, some complex tasks need more experienced people, like Tech Leads or Software Architects. These include things like DevOps and serverless operations.

I remember working for a company that didn’t have many senior developers. They just started using Kubernetes and several other advanced DevOps tools. There was none who had experience with these technologies but a small team of developers started learning these technologies with the help of ChatGPT. It was surprising how much it helped. This team was able to handle the complete project with the help of any specific DevOps engineer. 

With AI, small businesses can manage the challenge of skill gaps. They can rely less on senior developers. Overall, I notice that intermediate-level developers reap the greatest benefits from AI tools. Senior developers lose the advantage of having extensive experience, as AI tools can aid anyone in understanding complex technologies. On the other hand, entry-level developers might find it challenging to secure jobs, as AI tools can easily automate the tasks they are able to do. Ultimately, this situation will prove advantageous for intermediate-level developers, as most companies will be seeking their ability to do any job with the help of AI tools.

Finding Bugs and Smart Testing with AI

A big goal in making software is to give users a good product. But making sure the work is top quality can be tough. I’ve found that AI tools are a big help in this regard.

I was amazed at how fast AI tools could find problems in software and suggest how to fix them. There are AI tools that can find bugs in software applications that otherwise would need thousands of coded test cases. The fact that AI can find and fix problems early is a big plus for any small business.

Virtual Assistants and Intelligent IDEs

AI-powered virtual assistants and smart IDEs are becoming helpful tools for developers. They provide suggestions that fit the context, help with completing code, and generate code to boost developer productivity. By doing repetitive coding tasks and giving smart recommendations, AI tools allow developers to focus on more creative and challenging parts of software development.

Moreover, AI-powered virtual assistants can answer developers’ questions, supply references for documentation, and provide code snippets using natural language inputs. The assistance they provide in overcoming development hurdles, reducing development time, and improving productivity is significant.

From Analytics to Intelligent Insights

Data and AI are inseparable. AI can assist in decision-making by analyzing collected data. Thus, AI tools can also be used for decision-making in small and medium enterprises. This is another rarely discussed aspect of AI-based software tools.

One of the most tedious tasks in software development is data analysis. Now, this can be easily accomplished with the help of AI-driven analytics tools. These tools can process large volumes of data, identify patterns, and provide actionable insights based on them. These data-driven decisions can be massively leveraged to continuously improve software development processes.

Conclusion

In my view, AI is like a key that helps small businesses reach their goals more easily and effectively. From start to finish in making software – from figuring out what to build and writing it down, to coding and finding mistakes, to testing and making sure it’s top-notch – AI tools can help. They let small businesses keep up with bigger ones by making good software products fast.

But we have to be smart about using AI. Small businesses should pick the right AI tools, encourage teamwork between AI and human developers, and always make sure the quality of the work is top-notch. With AI, making quality software doesn’t have to be a hard task. It becomes something within reach.

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How AI Can Improve Customer Experience in SMEs

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How AI can improve customer experience in SMEs
Photo by S O C I A L . C U T on Unsplash

In today’s competitive business landscape, many small and medium businesses struggle to prioritize customer experience to leverage their products and services. With AI being one of the key assets for business growth in 2023, there are many ways to leverage AI to improve customer experience, sales, and productivity in your company. According to a report in Forbes, 64% of business owners think that AI can improve customer relationships. In this guide, we’ll talk about how AI can assist in the development and improvement of customer experience in SMEs and how your business can utilise it.

How AI Can Improve Customer Experience: 5 Ways

How we use customer and sales data depends on AI. The AI can help us collect customer data, as well as analyze it for better marketing and business strategies. Here are 5 ways that can help you improve customer experience with the help of machine learning and AI.

Data-driven Virtual Assistants

Implementing AI-powered VAs can be extremely valuable for the overall service your business provides. It can cut costs and reduce wait times so your customers and clients have faster access to solutions to their problems.

AI VAs can be available on multiple platforms and guide your customers to the solution to their issues. In case the issue is too complex, it can be referred to the human customer service agent.

Having a virtual assistant powered by AI can be a great asset for a business that operates globally and can help address overworked customer support agents that are often overwhelmed by the volume of work.

Chatbots

Another way how AI can improve customer experience in SMEs is by implementing chatbots on your website. It is another way to make it easier on customer service personnel, especially if your business is small and struggles to provide round-the-clock support due to limited resources.

Chatbots are already not uncommon, especially with service providers and online stores. But, with advanced AI systems based on LLMS (Large Language Models), they’re now even more improved, and able to converse almost naturally.

AI-powered chatbots can help you collect emails, appointment dates, order numbers, and other repetitive data, while your human customer service can focus on more time-sensitive and complex tasks.

Use Sentiment Analysis

Sentiment analysis is a powerful tool you can use when creating a marketing strategy for your business. It enables marketing managers to develop strategies that resonate with their potential customers and clients.

Understanding customer feedback is one of the best ways how AI can improve customer experience in SMEs. By identifying behavioral patterns and trends in customer sentiment, SMEs can proactively address issues and improve customer satisfaction.

Predictive Analytics for Demand Forecasting

AI can help SME owners analyse customer behavior and demand based on their previous purchases, shopping cart contents, wish list, and browsing patterns. Analysing this behaviour can also help managers choose the right time to start sales and introduce new products and services.

Predictive analytics is also helpful in providing businesses with valuable insights, allowing them to optimise inventory management and influence demand patterns. By leveraging AI’s predictive abilities, SMEs can reduce costs, improve resource allocation and enhance customer satisfaction.

Enhanced Cybersecurity Measures

If you’re wondering how AI can improve customer experience in SMEs by improving the cybersecurity of your website and other assets, it’s simply because customers will appreciate knowing that their data is safe and confidential.

Maintaining robust cybersecurity is crucial for protecting customer data and ensuring their trust in SMEs. AI can enhance cybersecurity measures by monitoring network traffic and identifying and mitigating potential threats. AI is also successful at detecting anomalies that can hint at security and data breaches.

By leveraging AI-powered security systems, SMEs can enhance their ability to protect customer data, ensuring top-notch customer experience.

Conclusion

AI enables SMEs to deliver tailored and seamless experiences to their customers and clients. By implementing chatbots and AI-powered virtual assistants, as well as a streamlined e-commerce experience, positive customer feedback and satisfaction are guaranteed. Identifying how AI can improve customer experience in SMEs is crucial for leveling the playing field and competing with larger enterprises while creating long-lasting customer relationships and trust.

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AI in SMEs: How to Prepare for the Future of Work?

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AI in SMEs
Photo by Scott Graham on Unsplash

Artificial intelligence is transforming the way different businesses operate, and that’s just the beginning of AI revolution. Many business owners are brainstorming whether there’s a place for AI in SMEs, and how it will shape the future of work and employment in those businesses.

Many people are concerned that with rapid AI development, roles and professions that are today crucial to businesses will become obsolete. That’s not without a reason because of the way AI is being promoted in media and the fact it can simplify so many daily tasks that’d normally take hours.

New AI tools emerge every day, from OpenAI’s ChatGPT and Google Bard to thousands of other AI-powered tools that can generate images, videos, summarize meetings, YouTube videos, and even write a research study.

According to research published by Jobbio, many people who are employed full-time are scared of the potential threat of AI for their jobs. According to data obtained for the research, around one-fifth of workers in The USA think that their jobs will no longer exist within the next ten years.

Instead of looking at it as a threat, small to medium enterprises should look for ways to implement AI in a way that can help them organize their workflow and improve productivity. Continue reading to learn how to use AI in SMEs to prepare for the future of work.

5 Ways to Use AI in SMEs to Prepare for the Future

As of 2022, there are 5.5 million SMEs in the UK, which makes up about 99.9% of the private sector, according to government data. Here’s how to leverage AI in SMEs and make better results.

Invest in AI Training

To use AI effectively the members of your organization will need to learn how to use it properly. You can do this through workshops, crash courses, bootcamps, and other forms of education. All SMEs should prioritize education and training within their workforce.

Developing AI literacy among your employees is the crucial step towards the effective use of AI in SMEs because it can help them identify where AI adds the most value to their work. This initiative can help foster innovation, identify AI use cases and cultivate a culture of continuous learning.

Maximize Workflow Automation

Many tools in the past allowed employees to automate their workflow, making it more effective. However, the integration of different AI tools available on the market can help maximize it. That said, AI in SMEs is quite important for automation.

According to research by Accenture, people will be able to focus on “exceptional work” which includes the non-routine tasks that generate more than 80% of value. In other words, the use of AI surpasses the traditional automation tools used in the past.  

With the ability to automate even more tasks, even the non-routine ones, employees will be able to increase efficiency and focus on more strategic and creative endeavors.

Prioritize Data-driven Decision Making

AI is powered by data, and as such, it can help SMEs use it to make informed, data-driven decisions. But, to use business data as fuel for AI, businesses need to recognize the value in data and establish robust data management practices and policies.

SMEs can use data to get insights into customer behaviors and predict market trends as well as operational flaws and inefficiencies that maximize the loss and hold the company back from reaching its objectives. Using AI to identify potential security and privacy flaws can help establish firm security and privacy measures and adhere to data regulation.

That way, AI in SMEs can help build customer and stakeholder trust.

Invest in an Open AI Culture

SMEs shouldn’t see AI as a threat to job security but rather foster an open AI culture among teams and other employees.

It’s important to foster a culture where both humans and machines collaborate, making the job smoother, more effective, and more efficient. AI is designed to augment human performance and allow employees to work smarter while identifying weaknesses they can address to turn into strengths.

SMEs should encourage employees to explore the capabilities of AI and different AI-fueled solutions that can complement their work performance. AI in SMEs can lead to innovative and creative solutions as well as increased productivity which can be used for projects in the future.

Automate the HR

Have you ever heard of the term HAIR? It refers to automated human resources, leading to faster processing of large volumes of candidate data in efforts to find candidates that are more suitable for different positions.

It’s important to educate HR managers and the rest of the HR department on how to set an automated environment in a way that will allow them to analyze performance and other metrics regarding employment. HR managers will also need to analyze and explore ways to tell the AI performance apart from human work.

Conclusion

The AI revolution has started, and we’re yet to see the peak of AI in SMEs. One thing is for sure, SMEs will need to optimize AI in order to stay competitive in the market. The age of AI will bring even more SMEs forward that will know how to harness the power of AI to get on top of the industry.

By investing in AI education, training, and adaptability, and embracing automation SMEs will be more than prepared for the AI-driven future.

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